Australia's first industry-endorsed pharmacy scan measure.

Nielsen's ScanTrack Pharmacy service provides the most accurate, reliable and timely measure of consumer sales of over the counter (OTC) pharmaceutical and health and beauty products in the pharmacy channel.

Based on Nielsen’s Your Pharmacy Matters industry research program, developed with the support and endorsement of Gold Cross Products and Services Pty Ltd, (a wholly owned subsidiary of the Pharmacy Guild of Australia), Nielsen has used its statistical expertise in the area of sample design to accurately represent the pharmacy channel and provide manufacturers with the most accurate measure to track brand health.

If you would like further information about Nielsen's ScanTrack Pharmacy service, please contact Katherine Doric, Associate Director, Pharmacy on (02) 8873 7338 or email katherine.doric@nielsen.com.Click here to download the ScanTrack Pharmacy brochure.