Radio Advisor V.3

Radio Advisor Software

Radio Advisor re-analysis software package is specifically designed for quick, easy and flexible analysis of radio audience surveys.

Radio Advisor allows the analysis of radio markets using a variety of pre-set standard demographics and dayparts, or if preferred, user defined parameters from the broad range of available options. Users can create and save their own demographics and dayparts. Actual analysis requirements can also be preset so that all necessary output can be easily and quickly generated as soon as new radio audience surveys are released, thereby allowing "batch" processing of the selected analyses.

Features and Functions

• Multi-Market Analysis: Analyse multiple markets within a single job file producing individual market results. (Applicable only to Sydney, Melbourne, Brisbane, Adelaide and Perth markets).
• Market Combinations: Market combinations will produce a single combined result for the selected markets within a single job file. (Applicable only to Sydney, Melbourne, Brisbane, Adelaide, Perth).
• Multi Surveys (Trending): Select and process several years (or 16 surveys) of survey data within a single job file.
• Multi-Survey Combinations: Combine surveys together (from within the same year) to produce survey average reports.
• Desktop published reports: In addition to printing results as they are displayed on the results grid, there is now a facility to view and print your reports in desktop published output with or without graphics using pre-defined report styles within each analysis.
• Exporting: Save time with one step exporting of your results, including muliple tables to PDF, Excel or the clipboard.
• Charting: Enhanced charting facilities allows much greater flexibility with chart images and style. Add titles and data values, change colour themes and chart styles - copy your chart image and easily paste into presentations, reports or client proposals.
• Market & Station Totals: Market totals will be automatically displayed on all reports. The total figure produced will always be based on 'ALL STATIONS' regardless of stations selected within a job file. Creating station combinations such as 'All Commercial Stations' can also produce total figures, for the group of stations selected.
• Place of Listening: Ability to process multiple Place of Listening filters within a single job file.
• Single Source: Ability to process multiple Single Source data within a single job file.

Radio Advisor Analyses

• Session Ranking: Session Ranking lets you analyse multiple radio statistics (such as average audience, share, cume, exclusive and TSL) according to user-specified session times, which can be viewed as an average of the selected session, or drilled down into ¼ hr, ½ hr or 1 hr segments.
• Reach & Frequency (1 week through to 52 weeks): Reach & Frequency lets you analyse for any given advertising schedule, the number of different people reached at least once by that schedule (Reach), the total number of impacts (Gross Impacts) and the average frequency with which the net audience was exposed to the commercial message of that schedule (Average Frequency).
• Program Ranking: Program Ranking lets you analyse programs by average audience and reach statistics for different demographics as well as filter by program types such as sport, talk back, adult contemporary music etc.
• Ebb & Flow (1/4hr & Session): Ebb & Flow allows you to analyse the audience movement between two nominated time periods as an analysis of station switching. Ebb & flow analyses can be analysed for either two nominated session or two quarter hours.
• Station Loyalty: Station Loyalty allows you to identify the percentage of time that a station's cume (reach) spends with that station, and the percentages of time that the same station's cume (reach) spends with other stations.

Technical Details

Radio Advisor is a standard network compatible system which will operate either on a stand alone PC or will allow simultaneous access on multiple PCs attached to your network.

Minimum Hardware Requirements