| Online Course
The Nielsen Radio Ratings Certificate Course is a 4 part course covering all aspects of radio ratings in Australia – from collecting the data, understanding the numbers, through to ways to utilise those numbers in either the Sales, Programming or Planning and Buying environments. This Certificate Course is currently conducted at Nielsen sites throughout Australia on a regular basis for current subscribers. See 2008 Training Schedule link below for more information
However, Nielsen has recognised that there are a number of subscribers - and non-subscribers who are either not able to attend these classes in person, or do not subscribe to the data currently, who wish to learn more about Australia’s radio ratings system.
As such we have developed an online version of the course allowing anyone access to this valuable information at a nominal cost to cover administration of the site and provision of course materials.
Once registered, you are able to complete the modules and exams in your own time. At the successful completion of each module, a certificate will be awarded. Not all modules have to be completed – some people may choose to do only one – others will do all four.
- Online Course Introduction: scroll down should you wish to learn more about this course.
- Register for the Course: click here for the Registration Form.
- 2008 Nielsen Training Schedule for current subscribers: If you are a current subscriber to the Nielsen Radio Ratings and would like to attend one of the regular training sessions held on site at Nielsen, click here to view our 2008 Training Schedule.
This four part course is designed and conducted by Nielsen, with the support of Commercial Radio Australia.
The course is ideal for (but not limited to) all new staff, including management, especially in the Sales and Programming areas of the radio industry. Media Planners/Buyers at agencies, researchers and people who wish to work in radio, will also benefit from the course. Anyone already working in or with the industry will find it a great refresher to update his or her knowledge of the radio ratings system in Australia.
Note: This is NOT a software training course. This course deals with methodology, survey data concepts and practices, as well as practical means of using the data.
The Certificate and Course Material
The Radio Ratings Certificate Course is easy to use and to ensure participants understand the concepts there are a number of small exams to help you while you are learning. Once participants have completed all the exams they receive their results straight away - including a Certificate of Achievement. To pass the course the participants need to achieve 100% on all exams. The course gives participants the option to go back and re-sit the exam.
Sales/ Marketing vs Programming
Survey data is used in different ways for Sales/ Marketing/ Media Planning/Buying compared to it’s uses in Programming.
To account for this, there are two versions of the certificate course. One aimed more at the Sales, Marketing, Planning & Buying areas of radio - the other is aimed at Programming.
The topics covered in Parts 1 and 2 are the same for both courses. Only Part 3 deals specifically with Sales and Part 4 deals specifically with programming uses of the survey data.
Timing
One major benefit of doing this course online is that you can complete it at a time that suits you.
There is no time limit over which all four parts must be completed. However, the parts are structured so that you would need to complete them in order (1, 2, 3 or 4).
Course topics
Part 1 – Understanding Radio Surveys
Why survey at all?
How many surveys are done, and when?
What methodology is available, and what is used?
What is a ‘sample’, and why do we use one?
What sample size(s) are used?
How accurate are the surveys?
How are people selected to fill-out a diary?
What is a diary, and how does it work?
The ‘rolling’ survey schedule
Standard terms and definitions - how to read and use the basic data
Part 2 – Understanding the Survey Numbers
How are the results actually calculated?
Calculate your own Share, Average Audience, Cumulative Audience,
Time Spent Listening
More definitions - TARP, Turnover, Exclusive Audience, Multi-
Station Cume
Adding and Subtracting survey data - do’s and don’ts
Potentials - how to utilise the general population information in radio data?
How to create market and station profiles?
How does ‘Cume’ and ‘TSL’ affect a station’s Share?
Part 3 (Sales & Marketing) – Using Survey Data in the Sales Environment
Putting survey data in ‘plain English’ for your clients
Terms and definitions - Cost per thousand, Reach, Average frequency, Gross impacts, Maximum reach, Frequency distribution
How to calculate Cost per thousand, Reach %, Average frequency, Gross impacts
Understanding ‘model’ based Reach & Frequency
Which sessions of the day are worth more to an advertiser?
Exactly how important to your Reach is Breakfast?
Building an advertising campaign (Reach & Frequency schedule)
- deciding on objectives
- how many stations are required?
- which sessions to use?
What is ‘optimum frequency’, and does it work?
How does a station’s ‘Turnover’ affect Reach & Frequency?
Simple steps to increase Reach or Frequency
Part 4 (Programming) – Programming with Radio Survey Data
The basic numbers for programming - Share, Cume, TSL
Other numbers for programming - Exclusive reach, Ebb & Flow, Station Loyalty, Station most listened to
What actually builds a station’s ‘Share’?
Do all dayparts and demographics contribute equally to your Share?
More about Ebb & Flow - how to read and use the data?
More about Station Loyalty - how to read and use the data?
Being aware of ‘hidden’ small samples
Effective ways to trend and chart data
Using Reach & Frequency to monitor music rotation
Population trends over time
Using the data to build station/listener ‘profiles’
Course Costs
There is a fee involved in completing the course online. This is to cover the administration costs of the site and the provision of course materials for easy reference once the course has been completed.
There are 3 subscription options available:
Option 1: Subscribe to all 4 parts at once and receive a discount!
If you choose to subscribe to all 4 parts at once, you only pay $200 (+GST)!
Option 2: Subscribe to only 3 parts at once and receive a discount!
If you choose to subscribe to only 3 parts at once (Parts 1, 2 and 3 OR 4), you only pay $150 (+GST)!
Option 3: Subscribe to individual parts.
Not all parts are suited to all people, or you may have completed one or two of the parts before. Therefore you can subscribe to individual parts as required.
The cost is $75 (+GST) per part.
Registration & Payment Details
To register for the course, please click on the link below to complete and submit the online registration form. Payment by credit card is the preferred option, but you may choose to be invoiced. Registration usually only takes 24 hours (or next working day) to complete if the Credit Card option is chosen. Should you choose to be invoiced, registration will not be completed until payment is received.
Once either your credit card details or payment is received, we will e-mail your login ID and password to you. You can then proceed to the course site at your convenience.
Register for the Course: click here for the Registration Form.
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