Nielsen markets a wealth of information products, together with services and tools that help clients use information correctly to address specific business issues and decisions.

Advertising Information Services (AIS)
Nielsen Media AIS monitors advertising activity and is the industry currency for advertising expenditure estimates and volume measurement across all mainstream media; covering Television, Newspapers, consumer Magazines, Radio, Cinema, Outdoor, Business to Business publications and Direct Mail. AIS also provides MediaPix Creative Tracking Services (TVPix, PrintPix, MailPix and B2BPix) which are web based surveillance tools that provide creative executions linked to media activity data. This unique service covers all major metropolitan Television markets, metropolitan and major Regional Newspapers, leading consumer Magazines, Specialist publications and Direct Mail.

Panorama
Panorama helps clients to better understand consumer usage of products and services, by providing insights they can act on and the market understanding for profitable customer growth. Panorama surveys media habits, lifestyles, attitudes and product consumption at a local market level, as well as offering an Asia Pacific level through Nielsen Media Index and globally, through our partnership with BMRB (TGI). Panorama enables profiling insights on consumers needs and targeting of advertising campaigns through planning and evaluating integrated media campaigns. Surveys track the media consumption of television, newspapers and magazines, radio listening, cinema visits, exposure to outdoor sites, public transport usage and internet surfing. .

Radio Audience Measurement
Nielsen Media is the official contractor for radio audience surveys in all Metro markets throughout Australia, with Radio Audience surveys also conducted for various regional markets. Across Australia, our Radio Audience Measurement (RAM) services help users to better understand the characteristics and listening preferences of radio audiences. Our clients can identify favourite programmes, peak listening times, which target audiences are tuning in when, and how many are switching stations and when. Radio ratings provide a common currency to buy and sell radio airtime, plan programming, publicity and promotions as well as assist strategists, researchers and planner/buyers in agencies.

Regional Television Audience Diaries
Television ratings are the numeric estimate of a television viewing audience. They provide the television and advertising industry with a currency to buy and sell television airtime, and to plan and schedule television programmes. Nielsen Media the industry currency for television ratings in Regional Diary markets, which are not included as part of the regional television people meter markets. Due to the remoteness and geographical size of these markets, diary markets were initially known as ‘solus’ markets, however these markets now have at least two commercial stations.

Retail Measurement
Our Retail Measurement Services (RMS) provide continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale. Clients receive detailed information on sales, market shares, distribution, pricing and merchandising and promotional activities. RMS information is available in more than 80 countries.

Consumer Panel
Consumer Panel research tracks the purchasing behaviour of consumers in over 125,000 households in 24 countries worldwide, primarily through the use of in-home scanners. Panel information reveals consumers’ purchasing from all outlets they visit and provides insights into who is buying, methods of payment, use of coupons and participation in frequent shopper programs.

Consumer Segmentation and Targeting
Nielsen Spectra is a revolutionary new service that goes beyond basic demographics to segment, define and target key consumers. Spectra integrates Nielsen’s best-in-market data sources with geo-demographic data to help you match products to consumers to stores and maximise your potential, without the gamble.

Assortment and In-Store Space
Our team of experts work with retailers and manufacturers around the world to deliver business-driven, easy-to-implement solutions that provide a measurable return on their investment in managing assortment and in-store space. We help them make key decisions on issues such as shelf inventories, shelf space, category growth opportunities, product listings and how best to distribute merchandising information.

Consumer Research
Our diverse and powerful suite of Consumer Research services help clients obtain qualitative and quantitative measures of consumers’ attitudes and purchasing behaviour, customer satisfaction, brand awareness and equity, advertising effectiveness and other marketing issues.

Retailer Services
Our services for retailers are designed to help them understand what attracts consumers to their stores. Retailers work with us to evaluate competitive performance, increase traffic and sales, leverage their frequent-shopper data and build consumer loyalty, improve performance of their private label products and understand their results across all product classes and categories they carry.

Analytic Consulting
Our Analytic Consulting Services team help clients address such key business issues as pricing, promotion, marketing mix, assortment and product rationalisation, category placement, category structure and in-store, in-market auditing and testing.

Decision Support
We provide clients with a wide range of software tools and delivery methods designed to put the right information on the desks of decision-makers at the moment they need it. These tools range from advanced analytical and data-management systems for sophisticated users to standard reports for end-users that are automatically refreshed when our databases are updated.

Global Services

Nielsen Global Services coordinates with local Nielsen offices throughout the world to deliver clear, consistent information across markets. This helps manufacturers effectively understand emerging marketing opportunities for global brands. Utilizing consistent and comparable cross-country data, combined with local country information, Nielsen Global Services provides information-based solutions to worldwide marketers with a broad international scope.